Dear Ferrari Lovers, Time To Love the Purosangue SUV
It’s The Ferrari Of SUVs
Yeah, no kidding. But seriously. As Ezra Dyer so deftly pointed out in his Car and Driver review, it would’ve been easy for Ferrari to put “the super-SUV template” of a twin-turbo V-8 with AWD in the Purosangue. Mercedes, BMW, Aston Martin, Lamborghini, an...
The Purosangue Is Purty, Inside and Out
Ok, so maybe you’re not impressed by its mechanics. I can’t imagine why. Maybe you don’t like speed, driving, or the instant facelift that only torque can provide. Or maybe you think it’s ugly. If so, I implore you to look at this thing again:Yeah, the Lamborghini Urus is stunning. It looks like some crazy meth-driven origami, and that’s cool. But the Purosangue is smooth in a way that’s very unpopular right now, and every line is logical, sensible, and elegant. In Italian, Purosangue means “thoroughbred,” and that’s precisely what this is, pure Ferrari. It just happens to be an SUV.
The Ferrari Purosangue SUV Is $400k
$400,000 is a lot of money. A revolting amount of money. I can see the Reddit equations now, telling us how many Supras, GTIs, or Mazda MX-5s we can buy for the cost of one Ferrari Purosangue. Congratulations, you can use a calculator. However, every Purosangue Ferrari sells puts money back into its coffers. This money would’ve been spent at another automaker, and for those of us who love Ferrari, it keeps this glorious company alive and thriving. Who can’t get behind that?
The Purosangue SUV is Gonna Sell
Who’s gonna buy that car? asks the guy driving the F-150. I know it seems crazy, but there are plenty of places in the world (I live in one of them) where car buying is a blood sport. What you drive, how you customize it, and how you maintain this car is even more important than where you live or how you look. For these people, the Purosangue will be the ultimate status symbol. Mainly because you can’t have all of your friends see you roll up to school pickup in a two-seater. But a four-seater with ample cargo space for your overpriced groceries and golf clubs? Oh, the Purosangue is a perfect fit.
The Purosangue Is Good Business
Sure, this car will be gobbled up by arms dealers, drug lords, and hedge fund wankers, but that doesn’t make it wrong. It makes it profitable. And profitability is good for any business. Not only in terms of revenue but also brand recognition, it is bringing new buyers to the company and staying relevant in the eyes of the younger generation.
Don’t Love It? Don’t Buy It
So if you’re going to get grumpy about the new Ferrari SUV, the Purosangue, OK, it’s your prerogative. But remember that the heavily Botoxed, hair extension, false eyelash sporting, trophy wife whipping her Purosangue through Beverly Hills with her two “miracle babies” in tow is doing all of us Ferrari lovers a favor. She’s funding the future of this beloved brand.
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