15 Best-Performing Types of Affiliate Marketing Content to Create in 2025

1. Blog posts

Blog posts are the backbone of affiliate marketing content because they provide detailed, valuable information that helps build trust with readers.They allow for in-depth product reviews, comparisons, and tutorials, making it easier to naturally incorpora...

2. Videos

YouTube is the powerhouse of affiliate marketers. Why? Because it has 2.7 billion monthly users around the world.They spend 1 billion hours watching Youtube videos every single day. That’s a major source for potential target audiences in affiliate marketing.In essence, YouTube videos are an excellent content format for affiliate marketing because they engage the viewers visually and directly.In videos, marketers can demonstrate products in action and show their features in real life.This visual engagement builds trust as viewers can see and hear the reviewer, creating a personal connection.What’s particularly useful is that videos retain audience attention longer than text, increasing the chance of conversions.Additionally, YouTube, being the second largest search engine, offers significant SEO benefits as videos can rank on both YouTube and Google.Affiliate links in video descriptions and end screens provide easy click-through opportunities for viewers.YouTube videos cover various content types, such as reviews, tutorials, unboxings, guides, and so on.The three major benefits of creating YouTube videos as an affiliate marketer are:Example:An excellent example of video content is the Unbox Therapy YouTube channel, which effectively incorporates affiliate links in video descriptions through product unboxings and reviews.It has 24.5M subscribers, and each of its videos amasses at least one million views. Their most popular video, titled “iPhone 6 Plus Bend Test,” has 73M views.

3. Product reviews

This is the most common type of affiliate marketing. Creating good product reviews is one of the most effective ways to convince people to buy your affiliate links.The reason why product reviews are so successful has to do with the fact that people want to know the best options before buying.There’s so much information and paid advertising on the internet that unbiased and genuine product reviews are considered a legitimate source of product information.A well-crafted product or service review should:The three major benefits of choosing product reviews as your go-to affiliate content are:Example:Some of the most successful product reviews have been shared by sites like Wirecutter, PCmag, Byrdie, The Spruce, and many more.

4. Tutorials

Tutorials are some of the best affiliate marketing content because they provide practical, step-by-step instructions that solve specific problems.The practical application makes tutorials and how-to guides particularly appealing to the audience.This is a hands-on approach to engage viewers by showing them exactly how to use a product or service step by step.How-to tutorials immediately make the content highly relevant and useful. As trust is built through clear and helpful guidance, viewers are more likely to follow through on affiliate recommendations.Tutorials also naturally integrate affiliate links, as viewers seeking solutions are already primed for purchasing the product being demonstrated.Additionally, tutorials can be easily optimized for SEO, drawing consistent organic traffic from users searching for how-to solutions.The three major benefits of creating tutorials and how-to guides as an affiliate marketer are:The best thing about tutorial content is that it can be used for any niche. It doesn’t matter the product or service you promote; tutorials will be equally relevant since people want to know how to use, build, apply, and do things to get the most out of what you are selling.Tutorials will always be the most effective and timeless marketing tactic that’s resistant to market changes and new trends.

5. Comparisons

There’s tons of information about everything out there. No wonder comparison articles and videos perform so well in affiliate marketing—they help people make a choice.This format provides clear pros and cons, which allows readers or viewers to see the differences and similarities at the same time.Because product or service comparisons present objective information, unlike reviews (where marketers share their own impressions of using a product), comparison content builds trust and positions the affiliate marketer as an authority.These articles and videos usually attract high-intent users who are close to making a purchase decision.Additionally, they rank well in search engines for keywords like “best” or “vs,” driving targeted traffic instantly.Most importantly, comparison articles and videos make users feel confident about their choices. This leads to more frequent use of affiliate links.The three major benefits of creating product or service comparisons are:

6. Podcasts

Podcasts are excellent for affiliate marketing because they offer an intimate, engaging format that builds a loyal audience.Listeners often tune in regularly, creating a strong connection with the host. This trust makes them more receptive to recommendations.Podcasts can seamlessly integrate affiliate promotions within the content, making them feel like natural endorsements rather than intrusive ads.The format allows for detailed discussions, giving the host time to explain the benefits of a product or service thoroughly.No wonder podcasts have been so popular lately. They offer the flexibility to listen while commuting, exercising, or doing household chores. Because they’re so convenient, the likelihood your audience will hear your full message is higher than in articles.Being audio-based, podcasts also reach an audience that prefers listening over reading or watching, expanding your potential affiliate market.The three major benefits of creating podcasts as an affiliate marketer are:Example:The Smart Passive Income podcast by Pat Flynn is a great example of podcast content used in affiliate marketing. It integrates affiliate offers within each podcast series in a way that aligns well with the subject that’s being discussed. It has over 47 million downloads and is among the top iTunes business podcasts.

7. Listicles

Listicles are very effective for affiliate marketing because they offer concise and easily digestible information.They feature a straightforward format and can be consumed even if you are really busy.Readers always appreciate the clear structure since they can quickly scan for relevant points.Each item in the list provides an opportunity to feature different products, increasing the chance of clicks on affiliate links.Moreover, listicles naturally rank well in search engines due to their popular format and can target various keywords, driving organic traffic.They’re also super shareable, broadening their reach through social media.The three major benefits of creating listicles as an affiliate marketer are:

8. Case studies

Case studies are a format popular among B2B marketers and affiliates.They feature real-world examples and success stories that illustrate how the affiliate product solved a problem or delivered benefits.This problem-solution approach is one of the most effective methods to drive conversions since it offers tangible evidence.What’s more, case studies can address potential concerns and doubts by giving useful advice on what to do in a particular situation.Evidence-based content builds trust, enhances credibility, and builds authority and reputation. All of these are crucial for driving more conversions and convincing people to buy.The three major benefits of sharing case studies as an affiliate marketer are:

9. E-Books and playbooks

E-books and playbooks are a great affiliate content format for providing in-depth expertise and showcasing your knowledge to your audience.This type of content is normally provided to users for free, and it’s a super effective way to generate qualified leads.It’s not as easily digestible as other content forms like podcasts or listicles, but in the long run they are very effective.In affiliate marketing, most of the content relies on visual formats, like YouTube videos, TikTok, or social media channels. But e-Books not only capture leads for your marketing efforts but also create a perfect space for sharing detailed affiliated promos.The three major benefits of using e-books and playbooks as an affiliate marketing strategy are:

10. Email campaigns

Email campaigns are still one of the best digital marketing channels and are very relevant in affiliate marketing.Most affiliate marketers use email marketing to earn money. Their goal is to build solid email lists of potential buyers that can be used for targeted campaigns.Email campaigns excel in promoting a product or service to followers who are already interested in similar items. Follow-up emails can easily increase the chances of conversion.Email marketing can be used in combination with E-Books, where users sign up by providing their email addresses and agreeing to receive emails with similar offers. That’s where targeted email campaigns come into play.For example, if you are promoting a software product, you can use lemlist to send personalized emails to a list of potential leads, highlighting how the product can solve specific pain points.The automated follow-ups can remind them of the benefits and include testimonials or case studies to further build your authority and trust.Campaign sequences can gradually introduce different features of the software, encourage trial sign-ups, and ultimately convert leads into customers through targeted affiliate links.The three major benefits of using email campaigns in affiliate marketing are:

11. Webinars

Webinars can be powerful in demonstrating how the product you are promoting can solve a specific problem or bring about a desired outcome for your target audience. They are live sessions, which means you can interact and build a relationship with your audience through polls, chat messages, and Q&As.A webinar can be in the form of a discussion, a workshop or simply a product update. Our webinar above, for instance, was a discussion tackling the age-old question of cold calling versus cold emailing.Webinar participants are generally more open to converting as they are likely already looking for a solution to the problem in question or interested in achieving whatever desired outcome your product is offering.Through webinars, you get to create a platform where you position yourself as an authority and can build trust by sharing valuable insights, answering your audience’s questions, and addressing their concerns.Many affiliates even partner with other industry experts or thought leaders to co-host their webinars, which is not only good for building trust but also an excellent way of gaining traction and reaching a bigger audience. Hosting a webinar is not a one-off event. Affiliates can record the webinars they host and use the recorded version later on as evergreen content or on-demand content that can generate leads.The three major benefits of hosting webinars in affiliate marketing are:

12. Social media posts and influencer affiliates

This one is a no-brainer.Social media is home to affiliate marketers called influencers, who make their money by promoting brands and their products, sharing affiliate links, doing sponsored posts, making public appearances on other creators’ media cha...

13. SEO-optimized content

All your affiliate marketing content should be optimized for search engines.Otherwise, you won’t get any traffic to your blog or video, and your promotions will never reach their potential buyers. In other words, SEO is a must for all the successful affiliate campaigns because:There are many tactics to optimize your content for SEO, but the most common ones include:

14. Deals and coupons

Deals and coupons are extremely effective tools for an affiliate marketer, with digital coupon redemption on track to surpass $90 billion in 2022.This kind of content allows your audience to make use of your affiliate offers and, as a result, get a discount, a freebie, or multiple items for the price of one.They’re a much-needed final push when a person is a step away from buying.Digital deals and coupons can take various forms, such as:What makes deals and coupons very effective is that you don’t have to convince people to use them.People search for deals themselves, and it’s usually at the final stage of a buyer’s journey, which means they are ready to make a purchase.

15. Gift guides

Gift guides are another very effective type of content you can create as an affiliate. They work because they’re both super convenient and helpful.They’re also something that never gets old— we all have birthdays, weddings, holidays, mom’s and dad’s days, there’s an occasion for everything.The best way to structure your gift guide is to approach it from a comparison guide perspective.Include things like prices, features, dimensions, user ratings, and all the relevant info you yourself would like to know when buying something for someone.Make sure your readers not only get a good view of the best gift ideas but they can also compare their pros and cons, and unique features.The proven best formula for creating a gift guide is:The best-performing gift guides that have a high potential to sell products through affiliate links must include:

How to Create the Best Affiliate Marketing Content to Make People Buy?

The content you create must reflect your niche, the audience you engage with, and the life you lead with your interests.The content format must align with the channels where you promote your affiliate links.We can conclude that content that has these features is likely to succeed better in generating money from affiliate links:

10 most important steps to follow when creating content as an affiliate